Tuan organized his company's annual trade conference for the third year, and this year twice as many people wanted to attend, so twice as many had to register. Two hundred names filled a venue built to accommodate one hundred and fifty comfortably. He could not turn away people who had already signed up, and cancelling arrangements this late would cost more than the whole event's budget. Tuan called the venue manager and asked one question: what can move outside this hall? The answer was the exhibit area. Six companies had planned to exhibit their products, each in one booth set up along a wall of the main hall. Moving every booth to the courtyard freed enough space that the keynote would not be overcrowded, and the exhibit still got more attention outside in the open air. The morning sessions were a harder problem. One workshop on pricing had drawn far more interest from participants than any other session, and the room booked for it held only forty people. Tuan split it into two identical sessions instead of one, running the same workshop twice for two smaller groups. On the day, the keynote speaker looked out at a full but comfortable hall, the booths lined the courtyard under a clear sky, and both sessions ran without a single participant standing at the back. Tuan's only real arrangement that year had been to say no to nothing, and move everything instead.

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